AI is taking over the digital marketing landscape in sweeping ways. It is a dynamic tool that can both help digital marketers make campaign optimizations and operational efficiencies, but your target audience demographic is also increasingly using AI in their day-to-day lives. Modern marketing tools are able to track down the number of times your brand is used across LLMs, and you can create a set of prompts to track—similarly to how you create sets of keywords to bid on in Google Ads—to monitor how people search against your prompts. Additionally, you can integrate AI capabilities into your marketing assets to create an easier user experience. Or, you can integrate AI into your actual product or service to add value to new and existing customers. AI is being used in a multitiude of ways, and marketers must stay abreadst of industry trends not only in marketing but for the company they work for and use it daily.