Club Pilates
Improving Club Pilates South Salem's Online Presence: Recommendations for a More Engaging Experience
Club Pilates South Salem has made a mark with its extensive class offerings and community involvement. However, there are several areas of their digital presence and customer interaction that could be improved. Below are my findings and recommendations on how to enhance the user experience, grow social media engagement, and boost membership. Let’s dive into each area of opportunity!
Table of Contents
Introduction
Fix the Subtitle to Avoid "Subtitle" Label
Transform the Schedule to a Collapsible Design
Create Location-Specific Social Media Pages
Encourage Social Media Tags to Grow Twitter/X Following
Respond to Comments on TikTok
Fix Instagram Post Ratio to 4:5
Consider Pop-Up Shops with Fitness Brands
Increase Yelp and Google Reviews
Fix the Instructors Page
Final Thoughts
1. Fix the Subtitle to Avoid "Subtitle" Label
One of the first things that can be improved is the subtitle on the schedule page (under “Classes For Everybody”). Currently, it says “Subtitle” instead of providing more relevant and user-friendly information. This is a simple fix that can be updated to something more useful or engaging, such as the next class time, benefits of Pilates, or a motivational message that invites people to check out the class schedule.
2. Transform the Schedule to a Collapsible Design
The current class schedule layout is quite extensive and might overwhelm users who are simply trying to find a class. Instead of displaying everything at once, I recommend implementing a collapsed design with an option to expand the details when necessary. This would make the schedule more digestible and user-friendly, especially for those who only need to glance at available times or specific classes. It will allow potential clients to easily find the information they need without scrolling through an overload of content.
3. Create Location-Specific Social Media Pages
Currently, Club Pilates has a single Facebook page for all locations, including South Salem. While this makes sense in terms of consolidating resources, it can feel impersonal for members who are specifically interested in South Salem events, promotions, and classes. My recommendation is to create location-specific Facebook pages for each studio. This way, members can stay updated on events that are directly relevant to their location, creating a stronger sense of community.
The same applies to Instagram. Having an Instagram account dedicated solely to the South Salem location would help curate content tailored to local members, such as class highlights, community events, and special promotions. This would increase engagement and make content more relatable to the audience.
4. Encourage Social Media Tags to Grow Twitter/X Following
Club Pilates South Salem can boost its social media presence on Twitter/X by encouraging customers to tag #clubpilates in their posts. This simple yet effective strategy could lead to a more organic following and better engagement. The hashtag will not only help the studio's profile get discovered by new potential members but also build an online community around the brand.
5. Respond to Comments on TikTok
In the realm of short-form video, TikTok is an excellent platform for engaging with potential members. However, there’s one area where Club Pilates South Salem can improve: responding to comments on TikTok videos. Engaging with users who comment on videos fosters a sense of community and keeps the conversation flowing. It also provides an opportunity to directly address any questions or concerns, turning casual viewers into loyal followers or even future members.
6. Fix Instagram Post Ratio to 4:5
When browsing the South Salem Instagram account, it’s noticeable that the posts are set to a 1:1 ratio, which may not always be the most effective format for showcasing images and video content. Switching to a 4:5 ratio would offer better visual real estate for posts, making them appear larger and more eye-catching. This small adjustment could have a significant impact on engagement.
7. Consider Pop-Up Shops with Fitness Brands
To help drive awareness, membership, and class sign-ups, Club Pilates South Salem could consider hosting pop-up shops in collaboration with well-known fitness brands such as Nike, Adidas, or Lululemon. These pop-up shops could feature fitness gear, apparel, and accessories that are in line with the active lifestyle of their target audience. Additionally, these partnerships could provide sponsorship opportunities with other local businesses, creating cross-promotional benefits. Hosting these events not only drives foot traffic but also increases brand exposure and community involvement.
8. Increase Yelp and Google Reviews
Online reviews are a powerful tool for local businesses, and Club Pilates South Salem has room for improvement in this area. One Yelp reviewer expressed frustration with being constantly waitlisted for classes. To address this issue, the studio could either expand class sizes or investigate the most popular days and times, and offer additional classes to accommodate the demand. Addressing these complaints directly can boost customer satisfaction and encourage more positive reviews.
Additionally, encouraging members to leave reviews on Google would increase the studio's visibility and help others make informed decisions. Positive reviews are a great way to build credibility and attract new members.
9. Fix the Instructors Page
The Instructors page currently isn't working, and it could be a significant missed opportunity. One simple fix would be to create a dedicated Instructors page with individual profile cards for each instructor. This would allow potential clients to learn more about the instructors' backgrounds, specialties, and class schedules. It could even include client testimonials or instructor tips, giving future members a more personal connection before they even walk into the studio.
Final Thoughts By implementing these recommendations, Club Pilates South Salem can enhance its digital presence, engage more meaningfully with its community, and ultimately drive more memberships and class sign-ups. Simple updates to the website, along with strategic use of social media, will make the studio more approachable and exciting to potential clients. By listening to feedback, addressing concerns, and fostering community involvement, Club Pilates can further solidify its place as a top choice for fitness in the South Salem area.
